Web Analytics   

Companies that have great success with their websites devote a lot of resources on monitoring and continuously improving their performance.  By using a Web Analytics, you can improve the website by assessing the web traffic, referrals, web transactions, and visitor experience.  This create a generalised understanding of the visitors' journey and experience on the site, and a measurement of effectiveness and efficiency.

Google Analytics is a free web analytics solution that gives you rich insights into your website.  It is powerful, flexible and it helps you write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

When used with other products like AdWords, AdSense; it gain insights across marketing activities.  Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers increase your ROI.