Strategy

 Strategy defines the future direction and long term scope of an organization.  E-Business Strategy requires a fusion of existing business, marketing, supply chain management and information systems development.  

For effective long-term planning of a website, web strategy has to balance the three spheres of: 

• Community
• Business 
• Technology

Further to planning, actions are required for:

• Specific goals and objectives must be defined.
• Identifying who your audiences are.
• Define what and how electronic channels are used in conjunction with other channels.
• To acheive targets, these areas can be used to define objectives, specific measure, targets and initiatives.

The Balance Scorecard can be used to translate vision and strategy into objectives.  

Balance Scorecard are used to measure:

• customer concerns
• internal measures
• financial measures
• innovation and staff development